Campaign for Real Pet Food

Have you ever wondered what goes into your pet’s food? Just what exactly is a ‘meat and animal derivative’ or an ‘EC permitted additive’ – and should you be feeding them to your cat or dog? And how can you make sense of all that confusing marketing and choose a food that you can really trust?

The Campaign for Real Pet Food is a group of passionate individuals who all run our own independent pet food companies, and set up The Campaign for Real Pet Food because they believe that pets and their owners deserve better – better pet foods, and better information about them.

Working together, and with your support, they believe they can make a real difference – no more meat and animal derivatives, no more artificial additives – more real pet food! The Ethical Award and Ethical Company logos are a consumer guarantee of a company’s good ethical standards. A company displaying either of these logos has been through an in-depth research audit in order to gain Ethical Accreditation, which enables them to use the logos as independent verification of their good ethical standing. As part of the research audit, companies are thoroughly screened by The Ethical Company Organisation’s dedicated team of researchers across a wide range of ethical criteria, which fall into the main categories of The Environment; Animal Welfare and Human Rights.

Which dog food?

 Finding the right food for your dog can be a real minefield but don’t worry, we’re here to help!

Just enter your dog’s details here and we’ll pick out the very best foods for your very best friend!